BORN IN THE CLOUDS
Crafted from microbes we gathered from the sky, Cloud Reverie unfolds through a seamless cloud of notes, opening soft and airy before deepening into warm, powdery musk. Instead of traditional top, heart, and base notes, it evolves continuously on skin. Inspired by what lives above us, designed to move with you.
Fluffy Vanilla
Fluffy Vanilla
Iris Accord
Iris Accord
Oceanic Fucus
Oceanic Fucus
Musk Accord
Musk Accord
Sparkling Aldehydes
Sparkling Aldehydes
Sweet Sugar
Sweet Sugar
Sourced from above
HOW WE DID THIS
In 2021, we flew up into the clouds with a tiny plane and several petri dishes. We collected living microbes from the clouds and translated their scent molecules into a fine fragrance thanks to the masterful perfumer, Daniela Andrier. This work is what became Cloud Reverie.
NOT FOUND, CREATED
THE MAKING OF CLOUD REVERIE
At Future Society, we don’t refine the familiar. We create the new. Rooted in the craft of perfumery and expanded through modern biology, we create scent worlds that did not exist before.
THE BACKSTORY
THE 5-YEAR JOURNEY OF CREATING CLOUD REVERIE
Cloud Reverie: Part 1 - The Idea
Where the idea for Cloud Reverie came from. It emerged during an uncertain time, inspired by a paper we read. What we ended up doing was not our Plan A...
Cloud Reverie: Part 2 - The Flight
In October 2021, we took some petri dishes into a plane and flew into the clouds to collect the microbes that live there. The technique was effective though harrowing.
Cloud Reverie: Part 3 - The Scent Molecules
We have sampled microbes from the clouds and are now starting to unearth the scent molecules they may produce.