THE FUTURE FEELS UNCERTAIN, BUT THE FUTURE HAS NOT BEEN DECIDED.
OUR INVENTIONS
TECHNOLOGY HAS MATURED AT A PACE THAT THE BEAUTY WORLD HAS NOT KEPT UP WITH. WE’RE POINTING OUR INVENTIONS AT THE INDUSTRY WE LOVE, TO PUSH THE THINKING ABOUT WHAT WE CAN MAKE — STARTING WITH FRAGRANCE.
THIS IS NOT SCIENCE FICTION. IT’S SCIENCE POSSIBILITY.
THE SAMPLES
In 2017, synthetic biologists extracted samples of extinct flowers from the Harvard Herbarium.
THE SCIENCE
Through DNA sequencing, scientists identified genes that might encode fragrance-producing enzymes. They printed these codes and inserted them into yeast, which were cultured through a fermentation process to produce scent molecules.
The surrection
We gave these molecules to world-renowned perfumers to formulate the fragrances found in our Scent Surrection Collection.
WE’RE LEVERAGING BIOLOGY TO UNLOCK THE IMPOSSIBLE, MAKING PRODUCTS THAT ARE UNIQUELY ACCESSIBLE THROUGH THE POWER OF BIOTECHNOLOGY.