WHY ARE WE HERE?
THE FUTURE FEELS UNCERTAIN, BUT THE FUTURE HAS NOT BEEN DECIDED.
We see the world for how it is today, with all of its frustrations, harms, and complexities. But we do not accept that the current state can not be changed.
As a brand, we relentlessly reject pessimism and reclaim optimism, setting our minds to radical and cracking open present possibilities — letting them spill out and roll around, finding magic along the way as we unlock experiences never thought possible.
Everything we create is a reminder of what humanity can do at its best and an invitation to be a force of our own invention.
OUR INVENTIONS
TECHNOLOGY HAS MATURED AT A PACE THAT THE BEAUTY WORLD HAS NOT KEPT UP WITH. WE’RE POINTING OUR INVENTIONS AT THE INDUSTRY WE LOVE, TO PUSH THE THINKING ABOUT WHAT WE CAN MAKE — STARTING WITH FRAGRANCE.
THIS IS NOT SCIENCE FICTION. IT’S SCIENCE POSSIBILITY.
THE SAMPLES
In 2017, synthetic biologists extracted samples of extinct flowers from the Harvard Herbarium.
THE SCIENCE
Through DNA sequencing, scientists identified genes that might encode fragrance-producing enzymes. They printed these codes and inserted them into yeast, which were cultured through a fermentation process to produce scent molecules.
The surrection
We gave these molecules to world-renowned perfumers to formulate the fragrances found in our Scent Surrection Collection.
WE’RE LEVERAGING BIOLOGY TO UNLOCK THE IMPOSSIBLE, MAKING PRODUCTS THAT ARE UNIQUELY ACCESSIBLE THROUGH THE POWER OF BIOTECHNOLOGY.
EXPRESSIVE BIOLOGY IS AN ART
We can all look at the dynamic strokes of a striking painting and feel the emotion the artist was experiencing. Art is a powerful form of expression people use to unveil the depth of their feelings. Like art, biology is a profound form of expression. Every living thing on this planet uses biology to show the characteristics that make it unique.
EXPRESSIVE BIOLOGY IS A SCIENCE
Each piece of your DNA contains chains of letters that, when read in sequence, describe all of the characteristics that make you, you. Plants, air, and all living things have these same letters and sequences, through which they express themselves.