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Check out the Scent Surrections

The Scent Surrection Collection

WHY ARE WE HERE?

THE FUTURE FEELS UNCERTAIN, BUT THE FUTURE HAS NOT BEEN DECIDED.

We see the world for how it is today, with all of its frustrations, harms, and complexities. But we do not accept that the current state can not be changed. 

As a brand, we relentlessly reject pessimism and reclaim optimism, setting our minds to radical and cracking open present possibilities — letting them spill out and roll around, finding magic along the way as we unlock experiences never thought possible. 

Everything we create is a reminder of what humanity can do at its best and an invitation to be a force of our own invention.

EXPRESSIVE BIOLOGY IS AN ART

We can all look at the dynamic strokes of a striking painting and feel the emotion the artist was experiencing. Art is a powerful form of expression people use to unveil the depth of their feelings. Like art, biology is a profound form of expression. Every living thing on this planet uses biology to show the characteristics that make it unique.

EXPRESSIVE BIOLOGY IS A SCIENCE

Each piece of your DNA contains chains of letters that, when read in sequence, describe all of the characteristics that make you, you. Plants, air, and all living things have these same letters and sequences, through which they express themselves.

ACKNOWLEDGE THE PAST.
FIND HOPE IN THE PRESENT.
INVENT OUR TOMORROW.

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OUR GLOSSARY

Our Founder

Jasmina Aganovic is an MIT-trained scientist who has dedicated her career to innovation in beauty. She is passionate about the power of biology to transform how we experience scent.

Our Founder

Jasmina Aganovic is an MIT-trained scientist who has dedicated her career to innovation in beauty. She is passionate about the power of biology to transform how we experience scent.