Invisible Woods

THE WORLD INSIDE

INVISIBLE WOODS

Crafted from the DNA of the extinct Wendlandia angustifolia, Invisible Woods revives the essence of these lost blooms as an award-winning fine fragrance. As you enter a world of clarity and contentment, the crisp, energizing scent fills your senses with delight and renewal.

Invisible Woods Eau de Parfum

$98.00

Unit price: per

Optimal Habitat Primer and Invisible Woods eau de Parfum

$128.00

Unit price: per

New Favorites Bundle

$75.00

Unit price: per

EXTINCT TO ETERNAL

EXTINCT FLOWER
Wendlandia angustifolia

ORIGIN
Endemic to Tamil Nadu, India (India’s Western Ghats Mountain Range), where the region’s rich biodiversity and tropical climate created the ideal environment for this shrub-like tree to blossom with clusters of white flowers.

PLANT RELATIVES
This flower belongs to the Rubiaceae family, commonly known as the coffee, madder, or bedstraw family.

EXTINCTION
While the official cause of extinction has been declared as drought, this flower has a unique history of vanishing and reappearing since it was first discovered in 1867.

ABOUT THE MOLECULES

Synthetic biologists at Ginkgo Bioworks extracted samples of extinct flowers from the Harvard Herbarium. DNA sequencing was later used to identify genes that may encode scent molecules produced by the flower, including:

Cis-Eudesm-6-en-11-ol

A woody and herbal aroma.

Alpha-Zingiberene

Responsible for the spicy aroma of ginger.

THE PERFUMERS INSPIRATION

Daniela Andrier focused her creative process on bringing the story of extinction to life, specifically telling this story through the lens of the earth from which the flower grew.

THE FINAL FRAGRANCE

Top

Grapefruit, Eucalyptus, Ginger

Mid

Rose Absolute, Chamomile

Base

Iris, Akigalawood

THE FINAL FRAGRANCE

Top

Grapefruit, Eucalyptus, Ginger

Mid

Rose Absolute, Chamomile

Base

Iris, Akigalawood

Grapefruit Top Note

Chamomile Mid Note

Iris Base Note

OUR MOST INVIGORATING FRAGRANCE

Vibrant, invigorating grapefruit and ginger are harmonized by the calming embrace of eucalyptus, chamomile, and the delicate sweetness of rose absolute, all anchored by a natural, woody base of iris and akigalawood.

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