SCIENCE AT FUTURE SOCIETY
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INVENTING OUR TOMORROW
Evolving and formulating the next frontier in beauty.
“They rebuilt the genetic material that had produced the flowers’ distinctive odor, got it working again in another life-form—a yeast—and human noses smelled something that had vanished from the planet more than a century ago.”
– Rowan Jacobsen, Scientific American
THIS IS NOT SCIENCE FICTION. IT’S SCIENCE POSSIBILITY.
Creating scents from extinct flower DNA is like trying to recreate an artistic masterpiece. You first locate the original painting. You study it closely to understand the colors, the brushstrokes, the approach. You might then do a “rough draft” to see how it comes out, before then setting out to create your own version. While the end result will never be identical to the original, it will capture the spirit of its model, with a touch of modern perspective.
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The Perfumers
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The Many Futures to Come
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