Your cart is empty

Check out the Scent Surrections

The Scent Surrection Collection

Tour our lab

See how we are bringing Expressive Biology to life.

Tour our lab

See how we are bringing Expressive Biology to life.

THIS IS NOT SCIENCE FICTION. IT’S SCIENCE POSSIBILITY.

THE SAMPLES

In 2017, synthetic biologists extracted samples of extinct flowers from the Harvard Herbarium.

THE SCIENCE

Through DNA sequencing, scientists identified genes that might encode fragrance-producing enzymes.  They printed these codes and inserted them into yeast, which were cultured through a fermentation process to produce scent molecules.

The surrection

We gave these molecules to world-renowned perfumers to formulate the fragrances found in our Scent Surrection Collection.

THE SAMPLES

In 2017, synthetic biologists extracted samples of extinct flowers from the Harvard Herbarium.

THE SCIENCE

Through DNA sequencing, scientists identified genes that might encode fragrance-producing enzymes.  They printed these codes and inserted them into yeast, which were cultured through a fermentation process to produce scent molecules.

The surrection

We gave these molecules to world-renowned perfumers to formulate the fragrances found in our Scent Surrection Collection.

Taken from Scientific American

DNA SEQUENCING GIVES A GLIMPSE INTO THE PAST

The extinct flower project began in 2014, initiated by scientists at biotechnology company Ginkgo Bioworks. 

Similar to the technology used by companies like 23&me, with the difference being that data of interest was scent molecules (not ancestry or eye color). 

This was the basis for our partnership that brought to life the Scent Surrection fragrances.

THERE IS NO INNOVATION WITHOUT CREATIVITY

The DNA Sequencing data gave perfumers a glimpse into the olfactive familes the flowers likely belonged to. 

This was the basis of the creative brief for perfumers, who then layered in their own inspiration based on the flowers

INVENTING OUR TOMORROW

Evolving and formulating the next frontier in beauty.

Chapter 2: Biology, Ungrounded

Coming 2025

Chapter 3: Personal Scent

Coming 2025

Chapter 4: Future Flowers 

Coming 2026

ACKNOWLEDGE THE PAST.
FIND HOPE IN THE PRESENT.
INVENT OUR TOMORROW.

Subscribe

OUR GLOSSARY