One of the joys of building Future Society has been discovering how much inspiration I draw from the world around me, not just from science or nature, but from the...

The light changes. The air shifts. The pace of life starts to feel… different. We call this Back to Self Season: the gentle turn from summer’s outward energy to the...

From New York to Rome, here are four standout exhibitions we’ve chosen to help you end the season with inspiration.

In this post, our founder Jasmina shares how the unlikely wisdom of "Ugly Betty" shaped her journey in the fragrance world, reminding her that true change comes from embracing individuality—not...

Fragrance ads don’t look like they used to. In the wake of #MeToo, the imagery (and the power dynamics) shifted. But are these changes meaningful and lasting, or just...

Introducing the Common Reads x Future Society summer reading list, curated to be a more immersive and intentional reading experience. Each...

Three unforgettable destinations—each tied to the rare and extinct blooms that inspire our fragrances.

Our founder Jasmina recently spoke with legendary perfumer Calice Becker and learned something surprising about the creation of J’adore, Dior’s world-famous perfume.