Field Notes from Future Society
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Cloud Reverie: Part 2 - The Flight
In October 2021, we took some petri dishes into a plane and flew into the clouds to collect the microbes that live there. The technique was effective though harrowing.
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Cloud Reverie: Part 1 - The Idea
Where the idea for Cloud Reverie came from. It emerged during an uncertain time, inspired by a paper we read. What we ended up doing was not our Plan A...
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Cloud Reverie: Part 3 - The Scent Molecules
We have sampled microbes from the clouds and are now starting to unearth the scent molecules they may produce.
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Future Society Profiles: Meet OceanFilly
People like to talk about nature as if it is perfectly designed. As if every petal, branch, and fin was drafted by some all-knowing architect. But when you study biology,...
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International Day of Women & Girls in Science
Today is the @unesco International Day of Women & Girls in Science. We made a short film about rejecting narrow definitions of who science is for, and how...
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What's Your Glitch?
Algorithms don’t create culture, people do. Welcome to The Glitch. We are collaborating with people who inspire us through their example of embracing all dimensions of who they are into...
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On identity, becoming, and starting again
I don’t remember the last time I had as low of confidence as I did the last couple years (maybe puberty? LOL). Becoming a parent shifted my identity...
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Field Notes from 2025
In 2025, scent moved beyond the bottle...into collaboration, culture, and care. From Earth Day to Pride, from music and reading to art and biotech collaborations, we explored fragrance as...
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How Floating Forest Became the Scent of K18 x Future Society
When K18 approached Future Society about a collaboration, no one could have predicted where the process would lead. What began with a single email evolved into an experiment in...
Re-Crafting an Icon: Floating Forest x K18
Bringing Floating Forest into K18’s Hair Mask wasn’t a simple copy-and-paste. It felt like playing the same song on new instruments—the melody familiar, but the craft entirely different. Here’s...
The Art of Layering Fragrances
Layering is one of the most rewarding ways to play with scent because it allows you to treat fragrance like a living experiment. The result? A combination that’s not dictated...
