When K18 approached Future Society about a collaboration, no one could have predicted where the process would lead. What began with a single email evolved into an experiment in...

Bringing Floating Forest into K18’s Hair Mask wasn’t a simple copy-and-paste. It felt like playing the same song on new instruments—the melody familiar, but the craft entirely different. Here’s...

Layering is one of the most rewarding ways to play with scent because it allows you to treat fragrance like a living experiment. The result? A combination that’s not dictated...

One of the joys of building Future Society has been discovering how much inspiration I draw from the world around me, not just from science or nature, but from the...

The light changes. The air shifts. The pace of life starts to feel… different. We call this Back to Self Season: the gentle turn from summer’s outward energy to the...

In this post, our founder Jasmina shares how the unlikely wisdom of "Ugly Betty" shaped her journey in the fragrance world, reminding her that true change comes from embracing individuality—not...

Fragrance ads don’t look like they used to. In the wake of #MeToo, the imagery (and the power dynamics) shifted. But are these changes meaningful and lasting, or just...

Introducing the Common Reads x Future Society summer reading list, curated to be a more immersive and intentional reading experience. Each...