Field Notes from Future Society
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Re-Crafting an Icon: Floating Forest x K18
Bringing Floating Forest into K18’s Hair Mask wasn’t a simple copy-and-paste. It felt like playing the same song on new instruments—the melody familiar, but the craft entirely different. Here’s...
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The Art of Layering Fragrances
Layering is one of the most rewarding ways to play with scent because it allows you to treat fragrance like a living experiment. The result? A combination that’s not dictated...
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A Few of My Favorite Brands
One of the joys of building Future Society has been discovering how much inspiration I draw from the world around me, not just from science or nature, but from the...
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Back to Self Season
The light changes. The air shifts. The pace of life starts to feel… different. We call this Back to Self Season: the gentle turn from summer’s outward energy to the...
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“Ugly Betty”: An Unlikely Mentor
In this post, our founder Jasmina shares how the unlikely wisdom of "Ugly Betty" shaped her journey in the fragrance world, reminding her that true change comes from embracing individuality—not...
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Power, Perfume, and the Post-#MeToo Gaze
Fragrance ads don’t look like they used to. In the wake of #MeToo, the imagery (and the power dynamics) shifted. But are these changes meaningful and lasting, or just...
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Common Reads x Future Society Summer Reading List
Introducing the Common Reads x Future Society summer reading list, curated to be a more immersive and intentional reading experience. Each...