A Scent That Just Made Sense

When K18 first reached out about a fragrance collaboration, we had no idea which scent would ultimately rise to the top, or how unexpectedly personal the process would become. What started with a single email (and a curious coincidence) turned into a data-driven experiment, a few passionate debates, and one clear favorite that felt destined from the start.

In this video, I share the story behind how Floating Forest found its way into K18’s world, and why it just made sense.

Onward,

Jasmina