Bringing Floating Forest into K18’s Hair Mask wasn’t a simple copy-and-paste. It felt like playing the same song on new instruments—the melody familiar, but the craft entirely different. Here’s...

One of the joys of building Future Society has been discovering how much inspiration I draw from the world around me, not just from science or nature, but from the...

Our founder Jasmina recently spoke with legendary perfumer Calice Becker and learned something surprising about the creation of J’adore, Dior’s world-famous perfume.