One of the joys of building Future Society has been discovering how much inspiration I draw from the world around me, not just from science or nature, but from the people creating things with soul. I’ve always loved surrounding myself with objects, clothes, and rituals that feel alive with personality. They don’t just fill space; they spark something.

Here are a few brands that do that for me:

Vivee Home + SIN
I love these pieces because they feel both fun and sophisticated at once. The shapes are so organic, imperfect in a way that feels intentional, like they just grew that way. They remind me that beauty doesn’t need straight lines to have elegance.

Farm Rio
Every time I see a Farm Rio print, I smile. The colors, the patterns are so playful, so rooted in nature. There’s a joy in their designs that feels contagious, almost like they’re giving you permission to take up space in a bold and unapologetic way. One of my favorite pieces from them is a t-shirt that says “Nature is the Future”. 

Flamingo Estate
What I admire about Flamingo Estate is how they make nature feel like the ultimate luxury. Their storytelling makes me want to slow down, breathe deeper, and imagine my home as a little sanctuary where plants, food, and fragrance all connect.

Violette_FR
This brand makes beauty feel like art. It’s never about superficiality, but about expression: the brushstroke of a lip color, the mood of a scent. I love how it reframes beauty as something creative and soulful, not something to fix or perfect.

Dieux Skincare
Dieux stands out for me because of its honesty. In an industry that can sometimes hide behind big promises, they lead with transparency and science. There’s such integrity in that it’s beautiful in its own right.

Each of these brands shows me something different: how to be playful, how to be bold, how to be luxurious, how to be artistic, and how to be honest. They remind me that creativity isn’t about one lane, but that it’s about mixing and layering perspectives until something new emerges.

Onward,
Jasmina

NOTE: Images are courtesy of the brands’ websites. The brands mentioned aren’t affiliated with Future Society, and neither side is offering an endorsement (we just admire their work).