Field Notes from Future Society
-
International Day of Women & Girls in Science
Today is the @unesco International Day of Women & Girls in Science. We made a short film about rejecting narrow definitions of who science is for, and how...
-
What's Your Glitch?
Algorithms don’t create culture, people do. Welcome to The Glitch. We are collaborating with people who inspire us through their example of embracing all dimensions of who they are into...
-
On identity, becoming, and starting again
I don’t remember the last time I had as low of confidence as I did the last couple years (maybe puberty? LOL). Becoming a parent shifted my identity...
-
Field Notes from 2025
In 2025, scent moved beyond the bottle...into collaboration, culture, and care. From Earth Day to Pride, from music and reading to art and biotech collaborations, we explored fragrance as...
-
A Few of My Favorite Brands
One of the joys of building Future Society has been discovering how much inspiration I draw from the world around me, not just from science or nature, but from the...
-
Back to Self Season
The light changes. The air shifts. The pace of life starts to feel… different. We call this Back to Self Season: the gentle turn from summer’s outward energy to the...
-
Exhibitions to Carry You Beyond Summer
From New York to Rome, here are four standout exhibitions we’ve chosen to help you end the season with inspiration.
-
“Ugly Betty”: An Unlikely Mentor
In this post, our founder Jasmina shares how the unlikely wisdom of "Ugly Betty" shaped her journey in the fragrance world, reminding her that true change comes from embracing individuality—not...
-
Power, Perfume, and the Post-#MeToo Gaze
Fragrance ads don’t look like they used to. In the wake of #MeToo, the imagery (and the power dynamics) shifted. But are these changes meaningful and lasting, or just...
-
Common Reads x Future Society Summer Reading List
Introducing the Common Reads x Future Society summer reading list, curated to be a more immersive and intentional reading experience. Each...
-
Future Society Travel Guide: Journey to Our Origins
Three unforgettable destinations—each tied to the rare and extinct blooms that inspire our fragrances.
-
The story behind J’adore and why it still matters
Our founder Jasmina recently spoke with legendary perfumer Calice Becker and learned something surprising about the creation of J’adore, Dior’s world-famous perfume.