Celebrate the spirit of exploration this July with three unforgettable destinations—each tied to the rare and extinct blooms that inspire our fragrances.
LOUISVILLE, KENTUCKY — Horsepower & History
Home to
The flower behind Grassland Opera
Louisville may be best known for the Kentucky Derby, but there’s more to this southern city than fancy hats and fast horses.
Visit
Frazier History Museum: A rich and immersive museum that brings Kentucky’s past to life through exhibits on bourbon, frontier life, and iconic American history. Look for Grassland Opera in the museum store!
Muhammad Ali Center: A moving tribute to the life and legacy of the legendary boxer, born and raised in Louisville.
Whiskey Row: This is the birthplace of bourbon, after all. Sip and savor your way through local distilleries on a tasting tour.
Eat
Kentucky Hot Brown (a local classic) and, of course, a bourbon cocktail to pair.
Wear
Channel your inner Derby-goer. A wide-brimmed hat, something floral and refined, and don’t forget a spritz of Grassland Opera—a scent as expressive and stately as Louisville itself.
BORNEO — Deep Jungles and Even Deeper Diversity
Home to
The inspiration for Floating Forest
Borneo is one of the most biodiverse regions on Earth—a lush island shared by Malaysia, Indonesia, and Brunei, and once home to flora now lost to time.
Visit
Sepilok Orangutan Rehabilitation Center: Witness orangutans up close at this incredible rehabilitation center.
Take a River Safari on the Kinabatangan River. Float quietly through one of the most wildlife-rich floodplains in the world. You may spot pygmy elephants, proboscis monkeys, and crocodiles.
Climb Mount Kinabalu. The highest peak in Southeast Asia and one of Borneo’s most iconic natural landmarks, Mount Kinabalu is a UNESCO World Heritage site. It is sacred to the indigenous Kadazan-Dusun people and home to thousands of unique plant species.
Eat
Hinava: A zesty, ceviche-style dish made with raw fish and citrus.
Wear
Lightweight layers, breathable fabrics, and sturdy hiking shoes. A sarong transitions beautifully from beach to jungle. And for scent? Floating Forest—green, grounding, and layered like the canopies above.
CAPE TOWN, SOUTH AFRICA — Wind, Wine, and Wild Beauty
Home to
The flower that inspired Haunted Rose
Cape Town is where natural splendor meets complex history. It's a city that lingers with you—like a scent you can't quite shake.
Visit
Table Mountain & Boulders Beach: Take the cable car up Table Mountain and visit the nearby penguin colony at Boulders Beach.
Cape Winelands: Just outside the city lies some of South Africa’s best food and wine. Take a tasting tour and toast to exploration.
District Six Museum: Learn about the region’s complicated past and the resilience of its people through moving exhibits.
Eat
A wine-paired meal in the Winelands or a seafood feast on the coast.
Wear
Bring a windbreaker—the famous “Cape Doctor” wind can surprise you. And wear Haunted Rose, a scent as layered and emotional as Cape Town itself.
Wherever you travel this summer—across the globe or just through your senses—Future Society invites you to explore with curiosity, care, and something beautiful on your skin. Let your fragrance carry you away.
