I recently spoke with legendary perfumer Calice Becker and learned something surprising about the creation of J’adore, Dior’s world-famous perfume.

The story stuck with me because I saw the parallels with the present moment we are in as a society. It invites us to wonder: what would the scent of a beautiful future smell like?

Let me know what you think.

Onward,
Jasmina
Founder