The Art of Adaptation: Floating Forest × K18
When we partnered with K18 to bring Floating Forest into their iconic Hair Mask, I quickly realized it wasn’t just a “copy and paste” job. Translating a fragrance into a completely new format is a bit like playing the same song with different instruments... you recognize the melody, but the way you play it has to shift. The process surprised me at every turn; here's a glimpse into what it took to make this scent come alive in a new way.
Onward,
Jasmina