THAT FEELING WHEN YOU REALIZE YOUR SCENT IS WORTH CARING FOR
We all know the scent of someone we love. It is one of the most powerful ways we form memories and recognize one another.
EXHIBIT 02: VINTAGE ADS
Yet unlike skincare and haircare, our scent has rarely been cared for in modern history…
exhibit 03: the cover-up era
Historically, personal scent was only covered, erased or concealed.
EXHIBIT 04: new category incoming
With our lens of biology, we wondered: What if scent wasn’t just something we apply, but something we shape?”