Sometimes, the stories that inspire us most come from unexpected places. In this latest video, I’m sharing a more personal chapter that connects to one of my all-time favorite shows: "Ugly Betty." Its message that outsiders can create change not by blending in, but by staying true to themselves shaped how I see my work and my place in the fragrance world. Betty will always be someone I look up to. 

Onward,
Jasmina
Founder